"We are four girls who happen to be in a band together." say B* Witched. "We don't want to be one
dimensional. We don't want to be about one thing. We want to be about everything. We want B*Witched to be
nothing less than a celebration of being alive."
They're about as lively and lovely as it gets right now. Fizzier than a vat full of lemonade. They're B*Witched.
Four multi-talented girls from Dublin. Who have single-handedly breathed fresh life into the pop charts. "We're
more interested in bringing joy into people's lives than becoming incredibly famous," they say. With the
incredible chart success of their first two singles - the instantly infectious "C'est La Vie" and "Rollercoaster" -
they look set to do both.
The roots of B*Witched extend back a long way. All the way back to Dublin where, in the early eighties, twin
sisters Edele and Keavy discovered a mutual love of music. "We come from a musical family," they say, "So
there was always music around us when we were growing up. Our grandad played the fiddle, so we never
needed much of an excuse to dance and sing. From a really early age, we started making up our own songs
and performing them. I suppose, at some point, it occurred to us that we might grow up to be performers. But it
seemed like a distant dream. Then, as we got older, it started looking more realistic. We thought, 'Yeah, we can
do this' ". It was at that point that things started falling into place.
All they needed now was to recruit a couple of kindred spirits. Those potential team mates were out there
somewhere, harbouring similar dreams of pop stardom. All that was required was a few simple twists of fate to
bring B*Witched together.
Like the twins, Sinead had been involved in music from a tender age - playing piano from the age of seven and
going on to study dance and performance. One morning, she wandered into the Dublin garage where Keavy
was working as a part-time mechanic. The two girls bonded immediately and the B*Witched line-up was
three-quarters of the way to making up the full coven.....
Enter Lindsay who was already an accomplished musician, having learned the piano at seven and the guitar at
thirteen. She met up with Keavy at a kick-boxing class and, bingo, B*Witched were ready to cast their collective
spell.
Inspired by the success of the twins' brother Shane (a member of Boyzone, no less), the four girls decamped to
Sinead's Dublin flat where, for months on end, they buckled down to writing songs and singing into a cheap tape
recorder.
"Right from the start," Sinead recalls, "we just seemed to hit it off, both musically and socially. But we didn't want
to hurry anything. We knew we had something good going, but we wanted to take our time with it. Between the
four of us, we had all these different musical influences, everything from hip hop to pop, from soul to traditional
Irish folk. And we wanted to take all our influences, absorb them, and create something that was entirely our
own."
The release of "C'est La Vie" made for a boldly spirited start. A sublime slice of contemporary music, which
incorporates elements of soul and Irish jiggery, it stands out as one of the most animated debut singles in recent
memory. The kind of song which wastes no time in burrowing into the listener's subconscious and refusing to
budge. A storming debut, so it is. And the start of an exciting new pop adventure.
"It's a song that could be interpreted a number of different ways," Edele continues. "But we see it as a kind of
modern fairy tale - a song about being young and innocent. Which is pretty much how we feel at this time in our
lives. All the stuff we write is based on our own experience. We are writing songs from the viewpoint of
late-teenagers. We're cheeky and we're giddy on life. But we're not Bad Girls. We just believe in enjoying life to
the max and we want to get that feeling over in our songs."
"If we've got a message in our music, it's basically, 'Live your life to the full' That's essentially what we're about."
B*Witched have proved that they can craft music of top-notch quality. Having toured with Boyzone and 911, they
have proved beyond doubt that they can also cut the mustard on stage - turning in the kind of juiced-up
performances that have had excited audiences hollering for more. Right now, they look like they've got the world
by the tail. Full of zest and radioactive with self-belief, it seems that B*Witched can do no wrong.
"We don't really think about limits," says Keavy. "We're just busy enjoying the ride at the moment. We totally
believe in what we do. We totally believe in the power of pop music to raise people's spirits. And that's exactly
what we intend to do - raise peoples spirits and make them feel more alive. If our music can do that, then we're
achieving our ambition."
B*Witched are certainly on target to do just that. "C'est La Vie" went straight into the UK charts at No.1,
outselling every other single by nearly double. They are the seventh act to achieve this accolade and they are
also the youngest girl group ever to have a number one.
"C'est La Vie" notched up 9 weeks in the Top Ten and has sold over 800,000 copies. Since their two week
reign at No.1 in the UK, B*Witched have left Europe spellbound. "C'est La Vie" reached No.1 in Ireland and
New Zealand and was a huge hit in Australia. B*Witched are the first girlband to debut at No.1 with their first
single.
Their second single, the instantly memorable "Rollercoaster" is just that - a ride of musical highs, and in true
B*Witched style - instantly memorable. It is accompanied by a stunning video that sees the girls flying around
the world (literally). The single crashed straight into the UK charts at No.1, making B*Witched the second new
act (after Robson & Jerome) in chart history to debut at No.1 with their first two singles.
B*Witched, are currently enjoying their worldwide success on a sold-out tour in America with N-Sync.
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