Can you say ca’ching? You can now add underwear to the J.Lo by Jennifer Lopez clothing line put out by her Sweetface Fashion Company which already hawks her signature sportwear, swimwear, headwear, girl’s wear, outerwear, bling-bling, belts, handwear (gloves), neckwear (scarves), leather goods and of course the must have fragrances. 

The new J.Lo underwear will hit U.S. department stores and specialty stores in the Fall of 2004. Sweetface has turned over the manufacturing to Warnaco Group, the same company that makes those famous Marky Mark underwear for Calvin Klein. 

"Our goal as a lifestyle brand is to dress our consumers from head-to-toe with products inspired by Jennifer, and lingerie will be an integral part of the J. Lo look," Sweetface president Denise Seegal said in a statement.

There is no word at press time whether the panties will be sold with extra padding to get that authentic J.Lo booty look. 
 

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