Album Trailers
06/22/07
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(PR) Victory Records, Inc announces the use of Album Trailers as a new promotional medium. Album Trailers are a new way to launch an album. Is it a website? Is it a commercial? Does it make me curious? Can it be shared? Is it viral? Is it interactive? Is it fun? Is it engaging? Does it have information? Is there something in it for ‘me’? Am I entertained by it? The answer to all of these is questions is a resounding- yes. Our entire world has become more communal and interactive. We are all increasingly intertwined by various forms of technology. Album Trailers marries this reality into an online, interactive platform for promoting new artists and music. Victory Records’ debut Album Trailer is for Silverstein’s forthcoming album, ‘Arrivals & Departures’, in stores July 3. Album Trailers can be accessed free of charge at http://www.victoryrecords.com/AlbumTrailers
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