Directed by Matthew Robison (producer, Silver Jew) and produced by Bill Cody (Athens GA Inside Out), "We Fun: Atlanta GA Inside/Out" is a companion piece to cult classic "Athens GA Inside Out". The film examines the underbelly of the Atlanta music scene and stars Black Lips, Deerhunter, King Khan & the Shrines, Mastodon, the Selmanaires, and the Coathangers.

Cody explains the differences and similarities between the two films: "The similarities were working with each of these scenes, and there was some overlap there. The filming was different this time around because of the funding issues, but Matt [Robison, the director] really persevered. It was amazing to see how much the technology had changed since doing "Athens," so there was a lot we could do with the editing on this film. We were able to shoot a lot of different shows and get onstage and be there with the bands. The idea is to get people to appreciate that they were at that scene even if they weren't. You get these retrospective documentaries [about older, more established bands] where it's like, "Oh man, thank God someone shot that," but doing it in real time is harder because people don't think the same way."

The DVD is being released as an extension of Record Store Day, a celebration of the unique culture surrounding over 700 independently owned record stores in the USA, and hundreds of similar stores internationally. Record Store Day is the one day that all of the independently owned record stores come together with artists to celebrate the art of music. Special vinyl and CD releases and various promotional products are made exclusively for the day, and hundreds of artists in the United States and in various countries across the globe make special appearances and performances.