(Filter) The Japanese Popstars will release their new album Controlling Your Allegiance for Astralwerks/EMI on June 21. As a prelude to the album launch, they have released a new Facebook app, 'Feed Joshua', who is a baboon (as seen on the Controlling Your Allegiance album cover) that comes alive, creating a new online experience for fans and their friends, and enabling fans to appear in their own personalized version of a new music video for the track "Joshua".
A first of its kind for the industry, with the end result allowing each user to hold their own unique version of the online video.
How it works: Within a tab "Feed Joshua" on The Japanese Popstars Facebook page lies Joshua – an animated baboon confined restlessly in his cage, hungry and howling. Fans are able to interact with this baboon, first by 'liking' the Japanese Popstars on Facebook to activate the program, and then by feeding him five of their Facebook friends, which in turn announces their friends have been eaten in the user's news feed. Then the users' image, along with the images of the five friends they have fed to the baboon, will appear in an actual Official Music Video, but one that is unique to each user and only viewable by that person . Each user's video will be messaged back to him or her on May 27.
"Joshua" is the next single from Controlling Your Allegiance and features a guest vocal from Tom Smith from The Editors, and will be released digitally on May 24. Controlling Your Allegiance features a host of further collaborations, including The Cure's Robert Smith, Jon Spencer (of Blues Explosion fame), Chicago House Legend Green Velvet and psych folk singer James Vincent McMorrow. Together with four nominations for the 2011 Irish Dance Music Awards, The Japanese Popstars are well on course to be one of the rising acts of the Summer.
